I've played both the demo and the full game for a total of about 6 hours.
Inevitable comparisons
First and foremost, this is NOT Lord of the Rings OR Heroes of Might and Magic. Nor does it play like either of those games. It plays more like Massive Assault, which is probably why I like it so much. It is a slow-paced turn-based strategy game. Keep that in mind if you're interested in buying this. However, since it is Fantasy-based and a TBS immediately HoMM comes to mind. However, where that game has a free-roaming hero and grid-based combat, here, you have an army to control based on a hex grid. As for the *incredibly* generic 'Fantasy Title' world? I honestly think that there are simply SO many of these clones already, that the fact that the game doesn't even try to give a more interesting title is to its' credit. It knows it is a fantasy clone and doesn't try to be anything else. Kudos.
Translations and Voiceacting
Well, am I ever surprised. The voiceacting in this game is GREAT! I have heard some of the worst voice acting/reading of lines to ever come out of my speakers - see the recent The Chosen: Well of Souls to get an idea of this. I think the problem comes down to a non-English speaking (natively) developer hiring voice actors without knowing whether or not they are any good as English is simply not their native tongue. Someone got it right in this game, imo. The Narrator (intro), Goblins, Orcs, Humans, etc all sound just as you'd expect. Gruff, whiny, bold, all in the right measure. I'd say there is a BIT of overacting, but at least they are appropriate, and not stilted or Ukranian-accented or whatnot. It puts me into the right frame of mind, at least. The translations are also, overall, pretty good. Sometimes the voiceacting doesn't exactly match the onscreen text, but this isn't outrageously bad.. often the voiceacting lines are better. All of the text descriptions onscreen are understandable, legible and make sense.
Gameplay
This is a remarkably easy-to-pick-up game. There is a tutorial with 2 training missions. These are effective in bringing you up to speed and you'll be playing in no time. As for the nuts and bolts, I'm still getting into it, but there seems to be plenty of depth, with new recruits, units having different strengths, weaknesses, better shielding in cities, etc. Fun to play and watch the units' different animations after/during battle.
Graphics and sound
I think this title is outstanding, appearance-wise. It's not hard on my rig - I cranked the AA/AF and it plays and looks incredible. Fully 3D camera, smart hotkeys and loads of fun animations - from your units' cheering, to grass and trees swaying in the breeze, to birds in the sky. The modellers and animators have done an awesome job here. As for the sound, that might be the weakest bit. I like all of the effects and music, but wish that the explosions/damage sound effects could be louder.
Conclusion
Great game, I give it 5 stars for being a welcome surprise.